1. Identify a fading brand. What suggestions can you offer to revitalize its brand equity? Try to apply the different approaches used in this chapter. Which strategies would seem to work best?

First:

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2. How aware are you of the country of origin of different products you own? For which products do you care about the country of origin? Why?

Second:

The rise of social media has changed not only the way we connect with friends and family, but it has also altered the way we view companies and customer service. Many of us have seen upset Twitter rants attempting to take companies down, but we have also been witness to above-and-beyond service, with both types of interactions having the ability to go viral pretty quickly.

In this discussion board posting, I’d like for you to find a company that uses at least one of its social media channels to respond to customer inquiries. Look for communication the company has had with one of its customers and discuss what the company did right (or wrong) and share areas of opportunity.

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