CHAPTER 01 – INTRODUCTION TO THE WORLD OF RETAILING

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CHAPTER 01 – INTRODUCTION TO THE WORLD OF RETAILING

  • The definition of retailing
  • What retailers do
  • The importance of retailing in our society
  • Career and entrepreneurial opportunities in retailing
  • Decisions that retail managers make

CHAPTER 02 – TYPES OF RETAILERS

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  • Different types of retailers
  • How retailers differ in terms of how they meet the needs of their consumers
  • Trends shaping today’s retailers
  • How services retailers differ from merchandise retailers
  • Types of ownership for retail firms

 

Explanation & Answer:

250 words

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