Communications course

I’m trying to study for my Communications course and I need some help to understand this question.


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1. In your own words, explain what response efficacy and self-efficacy are.

2. Imagine that you see a public health ad in a magazine that encourages people to use condoms to reduce the risk of AIDS. What are some beliefs or actions in this situation that would relate to response efficacy? What are some beliefs or actions that would relate to self-efficacy?

3. Pick a persuasive topic that interests you (it can be anything). Write a one-paragraph persuasive message on your topic that uses a two-sided refutational message.

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