Coronavirus and Retailing

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Coronavirus and Retailing

From school to your social lives, you have seen a lot of changes in your daily lives over the past couple of months due to the COVID-19 Pandemic and the resulting health concerns and government orders. Retailers have been impacted as well. With this in mind, please analyze what has happened… and forecast what may be ahead from the retailing and consumer perspective by answering the following questions:

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  1. Thinking about the Walmart retailer to follow for the Retail Recon Assignment, please do some research and summarize to us how they first reacted to this situation in March and April.
  2. Looking at Chapter 3, how did Walmart retailer using multi- or omnichannel retailing in this event?
  3. Looking at Chapter 4, what consumer behavior concepts did you see in March and April (or are you seeing now) in the world around us (you can talk about what you’ve seen AND/OR you could look at how consumer behavior has changed for you and/or your family)?
  4. What one strategic move (and you must offer one here, don’t just say “keep doing what they’re doing, for example) would you suggest to your retailer based on what you have seen or how consumers are reacting – specific to the Coronavirus situation at hand. Please be specific here and discuss WHY you answered the way you did.

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