Why has Disney been successful for so long?
The success of Disney is based on the quality and the type of product that it offers to its customers. It is worth noting, Disney has been successful for so long because of its tactful management style, creativity, and viable resources that it offers throughout the year. Unlike most of its competitors, Disney is able to reuse and remake previous content. This shows that the company’s members of staff are well equipped and knowledgeable in the information technology sector. A clear demonstration of the ability to remake its content is the lion king, 3 D version that is currently in the theater. The ability of Disney to reuse its content is a viable venture since it helps the company’s content resonate with each new generation. Parents can relate to what they watched when they were young. Moreover, the reason for Disney’s success so far is based on the fact that Disney is a multifaceted company that offers a wide range of content that appeals to a wide range of ages and social groups.
In this case, once a child moves from a certain age bracket to the next the child can view and experience content that is similar to what they witnessed in the previous ages. As such, there is consistency in the release of context a factor that greatly attracts the customers. As such, the content developed by Disney in movies can allow the entire family to enjoy together. Most importantly, Disney’s overall success emanates from the ability of the company to engage diverse audiences by cycling heir audience across different aspects of life.
Has Disney diversified too far in recent years?
For any development oriented company, change is the most necessary element meant to propel the company to greater heights. Over the recent past, Disney has penetrated into new avenues in a bid to reach to the untapped market segments and consumer needs. Disney has been able to leverage its brand by initiating a corporate synergy among all its employees. This has greatly enhanced creativity and innovation enabling the company to surprise its consumers with great entertainment genres. Apparently, Disney’s content can be viewed across the world since its content is highly appealing and creative enough to catch the attention of people of different ages and categories o people. As such, the company has diversified its products, and this is evident by the fact that the company has increased its employees from 28,000 in 2000 to 110,000 in 2017.
Rukstad, Michael & Collis, David. “The Walt Disney Company: The entertainment king Amerikastudien / American Studies, vol. 52, no. 3, 2009, pp. 1–27.